Copywriting

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Back Cover Copywriting

How do you summarize a novel or book in 250 words or less? How do you engage readers without giving too much away? For most authors, boiling their gripping, complex story down into a movie-trailer length is a daunting task. It’s also an incredibly important one. The back cover is, ultimately, what persuades most readers to pick up a book or move on to something else.

    I’ve written dozens of back covers for multiple imprints of HarperCollins as well as indie authors. When you work with me as a back cover copywriter, you’ll get:
    A full read through of your manuscript.
    One version of copy followed by one round of editing or two distinct versions of copy to choose from.
    Two to four “tagline” options that will draw readers in.
    Detailed notes and highlights taken from throughout your manuscript, which may be useful for other marketing purposes (e.g., social media posts, website content, etc.).
    The option to add on copy creation of an author bio.

    Short-Form Writing

    As with collaborative writing, this work is incredibly varied and customizable. Some of the short-form content pieces I work on include:

      Book discussion guides
      Companion devotionals
      Companion workbooks
      Companion blogs
      Q&As
      Web content
      News articles
      Op-eds
      Investment

      My back cover copywriting rates start at $350. Please reach out for a fixed-rate quote that is customized to your project’s needs.

      My short-form writing rates start at $45/hr. Please reach out for a fixed-rate quote that is customized to your project’s needs.

      My Favorite Back Covers
      The castle keepers - whitney bak
      authentically izzy
      fragile designs coleen coble
      Teacher of Warsaw
      The thing about home sydney witbeck
      Waymaker whitney bak
      the call of wrens
      quote

      Colleen [Coble] loved the copy. Thanks to Whitney!

      Amanda Bostic - whitney bak

      Amanda Bostic
      Vice president and publisher of fiction at HarperCollins Christian Publishing

      quote

      I loved the copy that Whitney wrote for Authentically, Izzy—she has a real knack with the rom coms.

      Becky Monds harper collins publishing

      Becky Monds
      Associate publisher of fiction at HarperCollins Christian Publishing

      quote

      Whitney is quickly becoming my favorite copywriter. She always turns in great options; I have a hard time choosing between them!

      laura wheeler - whitney bak

      Laura Wheeler
      Acquisitions editor of fiction at HarperCollins Christian Publishing